. Meanwhile,
to Argentina for this year is expected to market 785 000 digital cameras and more than a million units for 2008 , scoring an average growth of 30% annually. The source of these data is the custom in Argentina, with which the final number should add between 10 and 20 percent more to include called "informal market" .
local market leader is Kodak with a 30% share, followed Sony, Panasonic and Samsung in order of importance. These and many other market data share a press lunch with Marcos Elewaut, country manager of Kodak for Argentina and Uruguay, and also with Guillermo Ordóñez
, marketing manager for the same region, hosted by our friends from Jeffrey Group, Alexander and Eugenia. More details emerged of the meeting: 70% of consumption is oriented to the chambers of $ 1,000 (just over $ 300), while the market consumes 20% of cameras that cost between $ 400 and $ 500.
Only a percentage is 25 to 35% of Photos are captured in print.
The market is demanding more cameras with megapixel. Currently, 70% of cameras on the market are 7 MP for 2008, 60% will 8MP. She seems to be the major driver of consumption. 59% of them are users of digital cameras and 80% directly influence the purchase decision.
Closer of camcorders in terms of performance, the cameras are for 2008 12MP, have features such as face recognition, high definition video at 30 frames per second and record stereo audio.
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